We are seeking a Senior Director, Integrated Marketing to design, build, and scale the campaign engine that drives pipeline growth across our core industries. Reporting to the VP of Revenue Marketing, this leader will own the strategy and execution of integrated marketing programs that connect digital, content, events, webinars, and account-based marketing (ABM) into cohesive, full-funnel buyer journeys for both prospective and existing customers.
This role requires a strategic leader who is equally comfortable setting direction and executing programs. The ideal candidate brings deep experience in integrated demand generation, team leadership, and revenue-focused marketing measurement.
Key Responsibilities
Integrated Campaign Strategy & Leadership
- Own the strategy and execution of integrated marketing campaigns across net-new and existing customer segments.
- Develop full-funnel marketing programs aligned to the buying behaviors of Deltek’s core industries, including Government Contracting, Aerospace & Defense, Architecture & Engineering, and Construction).
- Manage the integrated campaign plan, prioritizing investments that drive pipeline growth, customer expansion, cross-sell, and upsell opportunities.
- Create connected buyer journeys that align messaging, content, channels, and experiences across the customer lifecycle.
Campaign Development & Execution
- Lead the development and launch of integrated programs including digital campaigns, nurture journeys, webinars, executive engagement initiatives, content programs, and ABM activations.
- Ensure each campaign has a defined audience, value proposition, channel strategy, and measurable business outcomes.
- Deliver a consistent, high-quality experience across all campaign touchpoints.
- Partner with internal teams and external vendors to execute programs effectively and at scale.
Cross-Functional Collaboration
- Work closely with Sales to align campaigns with business priorities, territories, and revenue goals.
- Partner with Product Marketing to ensure consistent positioning and messaging throughout the buyer journey.
- Collaborate with Marketing Centers of Excellence, including Content, Digital, Marketing Operations, Brand, Field Marketing, Partner Marketing, Customer Marketing, and Performance Marketing, to maximize campaign effectiveness and alignment.
Measurement, Optimization & Reporting
- Establish and evolve campaign measurement frameworks, including attribution, lead scoring, pipeline contribution, and ROI reporting.
- Analyze campaign performance and continuously optimize targeting, messaging, channels, and creative based on data and stakeholder feedback.
- Provide clear reporting and actionable recommendations to senior leadership and cross-functional stakeholders.
Budget & Resource Management
- Manage integrated campaign budgets with a strong focus on efficiency, effectiveness, and return on investment.
- Allocate resources and investments based on performance data and business priorities.
- Oversee agencies, vendors, and internal creative resources to ensure successful campaign delivery.
Team Leadership & Development
- Build, lead, and develop a high-performing team of integrated marketing and demand generation professionals.
- Foster a culture of accountability, collaboration, innovation, and continuous learning.
- Coach team members to expand their capabilities across channels, industries, and marketing disciplines.
- Represent the integrated marketing function within the broader marketing leadership team.
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10+ years of B2B marketing experience, including 5+ years leading integrated campaign, demand generation, or growth marketing functions.
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3+ years of experience managing and developing a team of marketers.
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Proven track record designing and scaling full-funnel campaign programs that measurably drive pipeline and revenue.
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Hands-on experience with marketing automation (e.g., Marketo, Eloqua), CRM (e.g., Salesforce, Dynamics), ABM platforms (e.g., 6sense, Demandbase), and attribution/reporting tools.
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Strong analytical mindset with the ability to translate data into insight and insight into action.
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Excellent stakeholder management skills; able to influence and align Sales, Product Marketing, and the extended Marketing Team without direct authority.
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Experience building and scaling integrated campaigns that drive growth.
What Success Looks Like
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A scalable, repeatable integrated campaign framework in place across priority industries and segments.
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Clear, trusted attribution and ROI reporting that ties campaign investment to pipeline outcomes.
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Strong, collaborative relationships with Sales, Product Marketing, and the extended Marketing Team.
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A motivated, capable team of campaign marketers growing in scope and skill.
Benefits and perks listed here may vary depending on the nature of employment with Deltek. Employees have access to healthcare benefits, a 401(k) plan and company match, paid vacation time and holidays, well-living programs, short-term and long-term disability coverage, basic life insurance and tuition reimbursement.
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Important: Protect Yourself from Recruitment Scams
Bad actors or scammers may try to impersonate Deltek and send fake job offers to people. Messages from Deltek about employment opportunities will be from an @deltek.com account or Enterprise@trm.brassring.com, never from free services like Gmail or Yahoo. Please look carefully at the email address that provides any job offer, as some fake accounts are created to look like a legitimate domain name or email address. We will also never ask you to pay money at any point in the hiring process, whether for training, equipment, background checks, or anything else. If you receive a suspicious offer claiming to be from Deltek, do not share personal or financial information. Report any suspicious communication to Secure@deltek.com and consider reporting it to law enforcement.
Why Join #TeamDeltek
Grow. Collaborate. Innovate.
The work we do is important. The way we do it is just as important. Our values guide the decisions we make, how we work together, and how we help our customers succeed. That’s what makes Deltek more than a place to work — it’s a place where you can grow, make an impact, and help others do the same.
